USA Today’s Ad Meter is an annual ranking of the Super Bowl’s top ads, as voted on by fans. This year was the 30th edition, and it was an extremely close race; however, when the final votes were tallied, Amazon’s Alexa took home the top spot. The ad itself featured a plethora of notable celebrities, including Amazon CEO Jeff Bezos himself. At the beginning of the commercial, Alexa is in the middle of answering a common question, when all of a sudden, her voice goes out. Bezos is seen rushing to meet up with his uncertain staff, and they briefly discuss the plan to replace Alexa’s voice. Then, a series of scenarios featuring Gordon Ramsey, Rebel Wilson, Cardi B, and Anthony Hopkins as Alexa go unexpectedly awful. No arguments with the winner of this year’s Ad Meter. Solid ad.
Rounding Out The Top 5
As mentioned above, the 2018 Ad Meter campaign was very close. Coming in second was the NFL’s hilarious ad featuring New York Giants Eli Manning and Odell Beckham Jr. reenacting a scene from Dirty Dancing. Budweiser’s ad about the company’s emergency water programs placed in third. The lip sync rap battle between Peter Dinklage and Morgan Freeman was enough to solidify Doritos and Mountain Dew in the fourth slot. Rounding out the top five was Toyota’s carless ad about Paralympic athlete Lauren Woolstencroft.
Hint At New Amazon Headquarters?
Oddly enough, there was a bunch of speculation surrounding the Amazon ad that won Ad Meter. It wasn’t about the content or the characters in the ad, but rather the brief statement that Alexa says prior to losing her voice. She is asked about the weather and responds, “In Austin, it’s 60 degrees with a chance …” Ironically, Austin, Texas, is one of 20 cities in North America listed as a possible location for Amazon’s second headquarters. On the other hand, the company shut down the notion that the ad and HQ2 were related in any way.