Sonos is a leader in audio development, and in a world where technology is constantly changing and evolving, the California-based company is taking a new approach to industrial competition. Instead of trying to compete with powerhouses like Amazon, Google, and Apple, Sonos has decided to partner with them to develop an all-inclusive product that can be used universally among consumers.
As we all know, smart speakers have become the hottest trend in technology. It’s the Echo vs. the Home. It’s Alexa vs. Siri. It’s Amazon vs. Google. Each one has unique elements that make it stand out among the competition; however, once a consumer commits to the brand, they are all in. As we’ve learned from Apple, brands mean more than the logo on the box. Accessories, smartphone compatibility, and other integrations come into play when a person is deciding which product to purchase. The Sonos One is changing the narrative when it comes to audio smart speakers by collaborating with a vast array of tech companies to develop a universal integration.
How It Works
As mentioned above, the Sonos One is a music-first smart speaker. It can be combined with a variety of Sonos products to create an interconnected sound system throughout your home. The beauty of the Sonos One is that it is going to be compatible with any smart speaker you might already own. Currently, it is integrated with the Amazon Echo and it’s A.I. program, Alexa. Soon, it will be integrated with Google Home and Apple’s HomePod, along with their programs, Google Assistant and Siri. What this means is you will be able to control your entire sound system via the same app that you control your other smart speakers. They will work hand-in-hand with one another to provide you with the most user-friendly experience in the industry. Currently, the Sonos One is selling for $199 in the United States.
What’s Next For Smart Speakers?
While these three powerful tech companies have agreed to work with Sonos on this universal integration, it’s hard to tell whether that kind of business will last, as they are all competitors with Sonos at the same time. Google released their affordable Chromecast Audio system that can work with the Echo and Home in a multi-room format. Amazon just added Echo speakers to its long list of smart speaker products. Plus, Apple is releasing the HomePod in December, which means it’s only a matter of time before they branch off into the audio sector of smart speakers. So, while it is a great idea for Sonos to team up with these companies, it seems inevitable that the very same companies will just eliminate the middle man and develop their own version of this kind of universal integration.