The third largest wireless carrier in the nation has plans to target a new demographic with their new rate plan in 2017. The targeted demographic is seniors. No, not seniors in high school. Not seniors in college. T-Mobile plans to attack the most technologically illiterate generation with its discounted unlimited data pricing for senior citizens.
Fastest Growing Group Of Smartphone Users
The program, aptly named T-Mobile One Unlimited 55+, will provide significant discounts for customers aged 55 and older. T-Mobile’s Chief Commercial Officer Andrew Sherrard has mentioned that their desired target audience is the fastest growing group of smartphone users in the world. While that might be true, they will also probably be the fastest group to break their contracts, depending on how much life they have left in them.
Don’t get me wrong, I understand that Bill Gates and the late Steve Jobs would fall into this demographic, and experts would probably consider them to be technically competent, but the truth is most people over the age of 55 will not utilize the many benefits of smartphones outside of the communication elements. Nevertheless, the demographic does represent an untapped market in the cell phone industry.
While senior citizens still own home phones and VCR’s, T-Mobile is offering a pretty sweet deal for those who want to venture into the mobile world. A standard unlimited plan with T-Mobile costs $70 per month for one line and $120 per month for two lines. The 55+ plan will cost just $50 per month for one line and $60 for two, which could certainly convince Gertrude to switch plans if Netflix picks up “Murder, She Wrote,” but it will be an uphill battle to catch Verizon and Sprint with this promotion.
What’s next in technology? A hands-free Life Alert app that can be synced with your smart speaker? “Alexa, help. I’ve fallen, and I can’t get up.”
In all seriousness, do you have any idea how many hard candies you can buy with all the money you’ll save from this deal?