Google, owned by Alphabet Inc., has expanded its YouTube TV viewership to about half of American households this week. It makes sense that Google is getting into the content-streaming game, considering younger viewers are steering toward non-traditional content options for their entertainment needs. YouTube has already been a fixture in the online video industry, so it should be an easy transition into live content streaming.
Expanded To 14 New Markets This Week
This week, Google brought YouTube TV to 14 new markets in the United States, including Boston, Cincinnati, and San Antonio. As a result, it is now available to about half of American households. Sinclair Broadcast Group Inc., a television station operator, announced that it has reached an agreement with YouTube TV to air its NBC, CBS, ABC, and FOX affiliates in nine of the 14 newly-added markets.
As a result of the Sinclair deal, YouTube TV now claims that they lead all live content-streaming platforms in carrying the most local broadcast channels for the markets in which it is available.
Adding 17 More New Markets Soon
In addition to the 14 new markets that have already been added, Google plans to add another 17 markets in the next few weeks. Among the markets to be added are Austin and Indianapolis. Sinclair also has broadcasting affiliates in 11 of the 17 markets that YouTube TV plans on adding shortly; therefore, the deal will apply to those corresponding cities.
There are plenty of online content-streaming channels available to choose from now-a-days, such as Netflix, Amazon Prime, Hulu, PlayStation Vue, Sling TV, and more, but the thing you need to ask yourself when making a decision on which one to choose is, “are these companies going to provide a better option than the power combination of Google and YouTube?” The answer to that is almost certainly going to be no.